Brand Reputation
and Risk.

Reputation is defined as the perception that the different stakeholders have in terms of past actions taken and expectations for the future of institutions and brands. For stakeholders, the perception they have is their reality…

The auditing and assessment model for reputation interprets the qualitative and quantitative perceptions of positioning as well as the emotional and rational reputation indexes and also their support behaviour and brand strength impact on of the financial value of the brand and the financial value of the business.

View Graph