Brand Touchpoints.

The definition and management of financial investments must be supported by the correct identification of Touchpoints and their importance and appropriateness in terms of the construction of positioning, reputation and behavior (trust, preference, purchase and recommendation).

We also evaluate all tactical brand activities in accordance with the Touchpoints identified as excellent or robust for building the positioning, reputation, and impact within each industry.

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Touchpoints Efficiency Model.

  • Which touchpoints are the most efficient in each industry to generate and/or build brand’s positioning, reputation, trust, preference, purchase, and recommendation?
  • Qualitatively speaking, for each touchpoint identified, which are the attributes perceived and how should they be explored?
  • Quantitatively speaking, what is the importance of each touchpoint in each dimension for the stakeholders?
  • Is the brand activation aligned and optimized with the most efficient touchpoints?
  • Is the brand activation aligned and optimized with the most efficient dimensions and attributes of each industry touchpoints?
  • Is the brand financial investment correctly allocated in terms of touchpoints efficiency?
  • Are you making the right financial investments with respect to the Brand Strength Index?