Touchpoints Efficiency Model.
- Which touchpoints are the most efficient in each industry to generate and/or build brand’s positioning, reputation, trust, preference, purchase, and recommendation?
- Qualitatively speaking, for each touchpoint identified, which are the attributes perceived and how should they be explored?
- Quantitatively speaking, what is the importance of each touchpoint in each dimension for the stakeholders?
- Is the brand activation aligned and optimized with the most efficient touchpoints?
- Is the brand activation aligned and optimized with the most efficient dimensions and attributes of each industry touchpoints?
- Is the brand financial investment correctly allocated in terms of touchpoints efficiency?
- Are you making the right financial investments with respect to the Brand Strength Index?