Financial Valuation.

For the brand construction and management, it is necessary to identify the main advantages and functional and emotional attributes for both clients and consumers which will serve as the basis for the brand differentiation and customer/client loyalty over the long term.

It is equally important to identify the dimensions and attributes in which the brand’s financial investments must focus on as a way to maximize revenues and profits, and consequently the overall financial worth of the brand.

The process of financial evaluation identifies the contribution of investments with respect to geographies, products or services categories, distribution channels, stakeholders, communication, reputation and also sponsorships.

The financial evaluation process considers and respect the accountant rules (IFRS3) and it is supported by certified approaches and methodologies (ISO 10668) and as such accepted and recognized by regulatory authorities.

Valuation Methodologies.

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Return of Investment.

The financial evaluation of the brand’s tactical activities and their contribution to business and brands strength and value results are critical components in the process of auditing how effective the pre-defined business strategies are for the creation and construction of value.

Brand Value Analysis.

Business & Brand Value Analysis (BVA) is a quantitative tool which allows for integrated auditing and management of value in terms of the costs-benefits associated with all strategic and operational dimensions of organizations.

Workshops will be held whose focus will be the qualitative and quantitative assessment of:

    1. The relevant stakeholders;
    2. The studies and information which enable us to sustain the strategic platforms and dimensions of the business (and of its operational units)
    3. The contribution and optimization of each operational unit for the success of the overall business
    4. The contribution and optimization of each department for the success of each operational unit
    5. The alignment, contribution and optimization of each department of each operational unit for the overall success of the business
    6. The assessment of competences (and their alignment and optimization) for the overall business and for each operational unit
    7. The identification of opportunities for creating value and for eliminating operational costs in physical, intellectual and human resources