Brand Value

multidisciplinary consulting firm creating, building and optimizing economic value

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What we do

Founded in 2009, OnStrategy is a multidisciplinary consulting firm, certified and working in compliance with ISO10668 e ISO20671 standards, which aims to create and manage business and brand value for its customers, providing analytics, strategy and valuation consulting services with independent, recognized and certified methodologies and tools to maximize the value of tangible and intangible assets.

More than 10 years of experience in business and brand strategy
More than
More than
Brands Audited

Who we are

Pedro Tavares

Partner CEO

João Baluarte


Tiago Pinto Leite


We provide analytics, strategy and valuation certified consulting services to maximize business and brands performance.

Holder and Membership recognition / certification

Standard ISO 20671 Standard ISO 10668

Intangible Assets Evaluation and Valuation Requirements

This certificate attests the conformity of the service and methodologies listed with the requirements of the standard, in accordance with EM 45011 / ISO Guide 65 and certified by SQS EN ISO 9001.


It is the global insights community and the voice of the data, research and insights industries; it is a membership organization representing the interests of the data, research and insights profession at an international level. It is the global association for the industry and for 70 years has been guiding, regulating, promoting and celebration market, social and opinion research and data analytics.

Corporate Excellence

It is a business and academic reference of technique and ethics to strengthen the integrated management of intangible assets, with the commitment to promote and build the organizations competitiveness and confidence, generating economic and social value.

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