We provide consultancy services with independent and certified assessment tools, with which we analyse and evaluate the pre-defined strategies, the management decisions and their financial impact on brands and business performance.

Brand Portfolio

Brand Health and Strength

Brand Archetypal Positioning

Brand Reputation and Risk

Brand Touchpoints

Brand Neuromarketing

Brand Valuation

Brand People



  • Brand Due Diligence
  • Brand Portfolio Analysis
  • Brand Extension Evaluation
  • Brand Migration
  • Brand Identity Analysis
  • Brand Architecture Analysis
  • Brand Positioning Analysis
  • Brand Equity Analysis
  • Brand Innovation and Diferentiation Analysis
  • Brand Reputation and Risk Analysis
  • Brand Performance Analysis
  • Touchpoint Analysis
  • Sponsorship Analysis
  • Point of Sale Analysis
  • Consumer Experience Analysis
  • Perception Mapping
  • Competitor Benchmarking
  • Market Research


  • Business Valuation
  • Brand Valuation
  • Business and Brand Value Analysis
  • Intangible Asset Evaluation
  • Fair Value Exercise
  • Intangible Asset Impairment Reviews
  • Patent Valuation
  • Royalty Rating Setting
  • Transfer Pricing Analysis
  • Price Positioning Analysis
  • Profit and Loss Analysis
  • Return on Investment
  • Budget Setting
  • Franchise and Licensing
  • BrandCo and IPCo Licensing
  • Scenario Modeling and Planning
  • KPIs and Management and Target-setting
  • Value Creation
  • Talent Strength, Leadership and Sustainability


  • Talent Strength vs Brand Strength
  • Leadership and Vision
  • Governance and Ethics
  • Citizenship and Social Responsability
  • Appraisal and Bonus Settings
  • Coaching and Mentoring
  • Communication and Negotiation
  • Culture alignment
  • Workplace Wellbeing

Economic Value.