Marca Brasil: Culture and Beauty Are Symbols for Foreigners
17 May 2026
in CNN Brasil
Portuguese consultancy OnStrategy revealed that beauty, culture, and values are the most symbolic Brazilian criteria for foreigners.
The survey, conducted with more than 470,000 people around the world between October of last year and March of this year, showed that Brazilians gave these attributes a score of 8.9, while foreigners gave a score of 8. OnStrategy founder Pedro Tavares, Embratur president Bruno Reis, and Ask Consultoria founder Joanna Monteiro comment on the topic.