Marca Brasil: Foreigners Rate Brazil as "Beautiful, but Unsafe"
17 May 2026
in CNN Brasil
The Brazil Brand survey, conducted by consultancy OnStrategy and exclusively released by CNN Brasil, analyzed Brazil's global perception across various segments. Some of the country's strong points lie in its natural beauty, which makes tourism the main driver of its image. However, public safety is identified as the critical barrier preventing the growth of the country's national reputation.