The Financial Value of Brands
06 May 2026
in Brand First - Episódio 2
What isn't measured isn't valued.
The Spanish say "no vende, no vale" ("if it doesn't sell, it's not worth anything"), and this turns out to be a relatively easy concept to understand. Conversion is essential to a company's success. But there are somewhat more challenging concepts.
The valuation of a company includes accounting for a very important asset - the brand. This intangible asset, which has value and brings value to the company, can and should be calculated.