Brand Solutions Services

OnStrategy is a multidisciplinary consulting firm helping customers and partners to create, build and optimize economic value. We provide analytics, strategy and valuation consulting services to maximize the value of tangible and intangible assets with independent, recognized and certified methodologies and tools which are supported by a deep understanding of the economic, political and social environment that impact business and brands performance.

Brand Analytics

Brand Strategy

Brand Valuation

Brand Equity and Value comes from a wide range of sources and stakeholders. Different internal and external stakeholders may act as ambassadors or detractors.

A dynamic and integrated brand management model and process with methodologies and tools that cover a wide range of stakeholders and strategic information sources such as geographic, politic, economic, social, industry and brand indicators.

A strategic tool which integrates a recognized set of business and brand dimensions and performance sources such as equity, heritage, positioning, differentiation, reputation, market presence and performance in both stand alone and competitive environments, identifying the importance of each dimension and attribute which generate the most real benefits for the brand.

Based on four broad-reaching dimensions (belonging and acceptance, stability and security, recognition and influence, risk and dominance), we map out and identify multi-stakeholders perceptions on what they see and what they would like to see in the business and the brand with which they interact.

Reputation is defined as the perception that the different stakeholders have in terms of past actions taken and expectations for the future of corporations and brands. For stakeholders, the perception they have is their reality.

Our approach enables organizations to uncover and address important areas of reputation and risk. Through extensive multi-stakeholder research, we have developed a reputation and risk blueprint to guide the process and manage positioning and reputation strategy and tactics; with quantitative data support we also enable organizations to continuously assess reputation implications of business decisions and track reputation sources, risks and monetary value.

Corporate social responsibility is an internal organisational policy or a corporate ethic strategy.

Since the beginning of the 21th Century, it has moved considerably from voluntary decisions at the level of individual organisations, to mandatory schemes at regional, national and even transnational levels.

Considered at the organisational level, it must align with and be integrated into a business model to be successful.

We collect, map and size a set of indicators which allows to understand and manage business and brand activation strength, risk, opportunities and sustainability, namely market share, communication share, geographic coverage, distribution quality, price / value for money and touchpoints efficiency.

Our quantitative approach allows to build a multi-stakeholders promoter and behavior score putting together key attitudes indicators such as admiration, relevance, trust, preference, purchase, loyalty, recommendation, protection, work and investment.

Brand activation monetary investments decisions must be supported by the correct identification of touchpoints and their qualitative and quantitative importance and appropriateness to generate positioning, reputation, awareness, trust and purchase brand building.

Our qualitative and quantitative analysis shows for each industry and for different stakeholders which are the most efficient touchpoints in concepts such as traditional media, digital and social media, sponsorship, direct marketing, merchandising and point of sale.

It also helps to measure the brand activation alignment and optimization with the most efficient industry touchpoints, and at the end if the brand monetary investment is properly allocated according to the touchpoints efficiency and how much money to invest on brand activation.

We help to understand how different stakeholders build decision making processes at a neurological level, how do the brain react to the stimuli it receives through innovation and communication dimensions.

An organization success comes out from the combined strength of equity, positioning, reputation, market presence and staff alignment, commitment and performance.

Through a 360º process we evaluate a large set of emotional, rational, social and individual skills which allows to build an individual and a global staff strength score, an individual positioning and personality map, a team complementary balance and also position each one in terms of contribution to the business and brand success.

A brand and business due diligence tool which integrates an audit process and a consultancy recommendations pack on product, service, packaging, price, innovation, supply chain (purchase, production, logistics and customer care), safety, health, environment, citizenship, organization, staff, workplace, leadership, performance and value add.

OnStrategy is recognized and certified with the ISO 10668 standard delivered by the Austrian Standards Institute, and thus became part of a limited group of companies worldwide that has the quality of its services certified to this standard for financial assessments of intangible assets. The ISO Standard 10668 assigned confirms the compliance of the consultant with the demanding requirements of this standard and certifies the excellence of the methodologies used for the monetary valuation of intangible assets and, as such, of all the models that support these processes.

The monetary valuation process considers and respect the accountant rules (IFRS3) and it is supported by certified approaches and methodologies (ISO 10668) and as such accepted and recognized by regulatory authorities.

We help organizations to calculate and optimize their business value, brand value and also reputation and risk value.

Brand Stakeholders

Brand Equity and Value comes from a wide range of sources and stakeholders. Different internal and external stakeholders may act as ambassadors or detractors.

Brand Analytics

A dynamic and integrated brand management model and process with methodologies and tools that cover a wide range of stakeholders and strategic information sources such as geographic, politic, economic, social, industry and brand indicators.

Brand Equity and Strength

A strategic tool which integrates a recognized set of business and brand dimensions and performance sources such as equity, heritage, positioning, differentiation, reputation, market presence and performance in both stand alone and competitive environments, identifying the importance of each dimension and attribute which generate the most real benefits for the brand.

Brand Positioning

Based on four broad-reaching dimensions (belonging and acceptance, stability and security, recognition and influence, risk and dominance), we map out and identify multi-stakeholders perceptions on what they see and what they would like to see in the business and the brand with which they interact.

Brand Reputation and Risk

Reputation is defined as the perception that the different stakeholders have in terms of past actions taken and expectations for the future of corporations and brands. For stakeholders, the perception they have is their reality.

Our approach enables organizations to uncover and address important areas of reputation and risk. Through extensive multi-stakeholder research, we have developed a reputation and risk blueprint to guide the process and manage positioning and reputation strategy and tactics; with quantitative data support we also enable organizations to continuously assess reputation implications of business decisions and track reputation sources, risks and monetary value.

Brand Corporate Social Responsibility

Corporate social responsibility is an internal organisational policy or a corporate ethic strategy.

Since the beginning of the 21th Century, it has moved considerably from voluntary decisions at the level of individual organisations, to mandatory schemes at regional, national and even transnational levels.

Considered at the organisational level, it must align with and be integrated into a business model to be successful.

Brand Market Presence

We collect, map and size a set of indicators which allows to understand and manage business and brand activation strength, risk, opportunities and sustainability, namely market share, communication share, geographic coverage, distribution quality, price / value for money and touchpoints efficiency.

Brand Stakeholders Behavior

Our quantitative approach allows to build a multi-stakeholders promoter and behavior score putting together key attitudes indicators such as admiration, relevance, trust, preference, purchase, loyalty, recommendation, protection, work and investment.

Brand Touchpoints

Brand activation monetary investments decisions must be supported by the correct identification of touchpoints and their qualitative and quantitative importance and appropriateness to generate positioning, reputation, awareness, trust and purchase brand building.

Our qualitative and quantitative analysis shows for each industry and for different stakeholders which are the most efficient touchpoints in concepts such as traditional media, digital and social media, sponsorship, direct marketing, merchandising and point of sale.

It also helps to measure the brand activation alignment and optimization with the most efficient industry touchpoints, and at the end if the brand monetary investment is properly allocated according to the touchpoints efficiency and how much money to invest on brand activation.

Brand Neuromarketing

We help to understand how different stakeholders build decision making processes at a neurological level, how do the brain react to the stimuli it receives through innovation and communication dimensions.

Brand People

An organization success comes out from the combined strength of equity, positioning, reputation, market presence and staff alignment, commitment and performance.

Through a 360º process we evaluate a large set of emotional, rational, social and individual skills which allows to build an individual and a global staff strength score, an individual positioning and personality map, a team complementary balance and also position each one in terms of contribution to the business and brand success.

Brand Sustainability

A brand and business due diligence tool which integrates an audit process and a consultancy recommendations pack on product, service, packaging, price, innovation, supply chain (purchase, production, logistics and customer care), safety, health, environment, citizenship, organization, staff, workplace, leadership, performance and value add.

Brand Monetary Valuation

OnStrategy is recognized and certified with the ISO 10668 standard delivered by the Austrian Standards Institute, and thus became part of a limited group of companies worldwide that has the quality of its services certified to this standard for financial assessments of intangible assets. The ISO Standard 10668 assigned confirms the compliance of the consultant with the demanding requirements of this standard and certifies the excellence of the methodologies used for the monetary valuation of intangible assets and, as such, of all the models that support these processes.

The monetary valuation process considers and respect the accountant rules (IFRS3) and it is supported by certified approaches and methodologies (ISO 10668) and as such accepted and recognized by regulatory authorities.

We help organizations to calculate and optimize their business value, brand value and also reputation and risk value.

Holder and Membership recognition / certification

Standard ISO 10668

Intangible Assets Valuation Requirements

This certificate attests the conformity of the service and methodologies listed with the requirements of the standard, in accordance with EM 45011 / ISO Guide 65 and certified by SQS EN ISO 9001.

ESOMAR

It is the global insights community and the voice of the data, research and insights industries; it is a membership organization representing the interests of the data, research and insights profession at an international level. It is the global association for the industry and for 70 years has been guiding, regulating, promoting and celebration market, social and opinion research and data analytics.

Corporate Excellence

It is a business and academic reference of technique and ethics to strengthen the integrated management of intangible assets, with the commitment to promote and build the organizations competitiveness and confidence, generating economic and social value.

Who we are

OnStrategy is a multidisciplinary consulting firm helping customers and partners to create, build and optimize economic value.

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