Do you know which target truly transforms your business?
02 Aug 2026
Not all consumers are truly important, and it's now possible to identify those who contribute most to business growth without sacrificing the brand.
In this episode, Pedro Tavares, founder of OnStrategy, shares a new multistakeholder management model to help marketing experts make more informed and accurate decisions to preserve their most loyal customers — because there is a real risk of several brands disappearing, and this is something that's giving him food for thought!