Brand Experience
09 Jul 2026
in Brand First - Episódio 4
Today, the relationship between consumers and brands is increasingly influenced by experience.
More than the product or service on its own, it is the set of interactions (before, during, and after the purchase) that defines the perception consumers build of a brand.
In this episode, we look at how companies can build consistent experiences through their products and services, and how this experience influences brand reputation, loyalty, and value.